Why use AI?

Here’s a story about the ups and downs of AI:
Once upon a time, a comedian decided to ask AI to write a script for his comedy show. The results of the AI’s work seemed fantastic — well-written and funny. But when the comedian performed the script on stage, it fell flat. Not even a giggle from the crowd.
So why didn’t anyone laugh?
The reason it failed is because it was generic, standardised, simply a collection of things people had heard and seen before. There was nothing really novel or attention-grabbing. There was no real flair, and no creative flourish.

As this story shows, AI is not a replacement for proven human experience and creativity, but it IS an astonishingly sophisticated and incredibly useful tool. At least in the right hands! I have over 20 years of experience in translating content of all kinds from German into English, and AI is now helping me become even better at what I do.
AI is fundamentally transforming the translation industry. But the tale of the comedian shows us that translating texts with AI and then using inexperienced, low-paid translators to hurriedly check the results is NOT the answer. We need to harness AI, but carefully.
Based on decades of experience, I know how to write like a unique and thoughtful human being! I am also a skilled workman, so when a new tool comes along, I know how to evaluate it and incorporate it carefully and creatively into my workflow to further boost my writing and, consequently, YOUR writing. That’s the advantage I have over inexperienced AI users.
AI-generated, post-edited translations from other translation providers sound clichéd, stilted, stale and unoriginal. In contrast, my translations are engaging, unique and creative. I use state-of-the-art AI technology merely as an assistant, while other translation providers use it to create dull, identikit translations that are then patched up by inexperienced translators.
Data security is a number one priority, right? You can rest assured that your content is in safe hands. I use a professional, paid AI tool that keeps data completely confidential, and does NOT use any of the text to train future AI models.